Grow it. Bake it. Produce it.

We'll help you sell it.

Grow it. Bake it. Produce it.

We'll help you sell it.

Grow it. Bake it. Produce it.

We'll help you sell it.

Our online marketplace gives you a year-round outlet to sell your goods. Join a community of farmers and producers powering a more connected, regional food economy.

Why Sell With Us?

Why Sell With Us?

Why Sell With Us?

The hub is designed to make local selling easier, steadier, and more sustainable.

Here’s what makes it different:

Expanded Customer Reach

Access customers who can't make it to farmers markets but want to support local producers.

Online Sales, Weekly Payouts

Customers place orders through our user-friendly online store. You get a consolidated order list and a single dropoff window. Each week we will pay you directly for the goods you sell in the hub.

No Tabling or In-Person Setup

Just drop your pre-packed orders at our central pickup spot. We handle the rest — including pickup logistics and customer support.

Year-round sales

Maintain more consistent sales throughout the year regardless of weather or season.

You Choose When to Sell

No pressure to list every week. Sell on your terms — whether that’s year-round or seasonally.

We Handle Customer Service

Customer service and communications are managed by our team.

Marketing Support Included

We’ll promote your products, highlight your story, and help educate customers about what makes your offerings so valuable.

business resources

Access tools and training to help you market and grow your business effectively.

get started

How it works

Thursday

Thursday

Add your available products (with quantities and prices).

Friday–Sunday

Friday–Sunday

Customers browse and place orders through our site.

Tuesday

Tuesday

Deliver your items to The Lumberyard by 3pm.

Tuesday, 4–7 PM

Tuesday, 4–7 PM

Customers pick up their orders. You’re done!

base price: $6

hub price: $7.20

You receive: $5.70

Transparent, Producer-Friendly Pricing

Transparent, Producer-Friendly Pricing

We’re keeping fees simple and sustainable — no hidden costs.

We’re keeping fees simple and sustainable — no hidden costs.

5% producer fee

5% producer fee

5% producer fee

We retain 5% of your sales each week.

20% hub markup

20% hub markup

20% hub markup

Added on top of the price you set, paid by the customer

You set your prices and get paid directly each week.

You set your prices and get paid directly each week.

What our fees support

Your producer fee and the hub markup help cover the behind-the-scenes work that keeps the hub running smoothly and growing strong.


Here’s what that includes:

Weekly order processing and logistics

Maintaining and improving our online store and website

Clear reporting, timely payouts, and admin support

Weekly social media and email campaigns

Ongoing customer education about your products

Seasonal promotions to drive more sales

Access to shared marketing assets

Events, trainings, and community-building opportunities

We're building the hub to work for producers first — and we’re committed to using our fees to grow a thriving, local-first food economy where everyone benefits.

who we're looking for

Produce growers

Produce growers

meat & egg producers

meat & egg producers

Artisanal food makers

Artisanal food makers

cottage bakeries

cottage bakeries

foragers, fermenters, & flower farmers

foragers, fermenters, & flower farmers

Dairy farmers & cheese makers

Dairy farmers & cheese makers

prepared food producers

prepared food producers

We welcome all growers and food producers within 100 miles of Huntsville who care about quality and feeding our region well.

We welcome all growers and food producers within 100 miles of Huntsville who care about quality and feeding our region well.

Sell Directly to Restaurants & Florists

The hub is more than just a marketplace for individual shoppers — it’s also a growing distribution channel for wholesale buyers who care about sourcing locally.

We’re building partnerships with chefs, restaurant owners, and florists who are actively seeking fresh, seasonal, and sustainable products from North Alabama producers.

  • List your wholesale-ready products directly in the hub

  • We handle coordination, delivery, and communication with buyers

  • You fulfill just like a regular order — with less back-and-forth and more predictability

Join the hub

We’re growing a new kind of food system — rooted in local abundance, transparency, and trust. If that sounds like your kind of table, we've saved you a seat.

We’re growing a new kind of food system — rooted in local abundance, transparency, and trust. If that sounds like your kind of table, we've saved you a seat.